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Juicebox is a great example of what I meant. He streams KOF primarily now and I see how fans of the stream that only knew SF are becoming interested in XIII. One of the didactic tools Juice uses is to always make a SF reference to context the KOF technique he's teaching at the time.
For example, if he's teaching something in KOF, he'd always add a 'Kindda like Ryu in SF' or 'This can't be done in SF'. compares EX reversals between games, frametraps, etc.
By doing that he makes KOF more accessible and appealing to SF players, which, I think, is the best way to grow our community right now.

In 2011 I started to feel that KOF was becoming big, not because of BALA or Reynald, but when I started to see players like Combofiend, Bananaken and juicebox show interest. That's when I thought, hey, we may have a shot.

I see that many people want to take a n00b-friendly approach when teaching about the game, but to be honest, I don't think they should be our priority. Instead take a Street-Fighter-Player-friendly approach, those are the guys that are a little sick of playing SF4 for so long and really only have UMvC3 as an option, they should be our target.

So when doing tutorials or when doing Q&As taking an approach of teaching KOF to players that already know fighting games, specifically SF, therefore try and draw parallels between the two, or teaching KOF techniques by comparing them to homologous techniques in Street Fighter 4. I think that would attract more people because many Capcom fans feel rejection from the SNK camp, IMO.