Hopefully it's something new, but I bet it's just a impression by Haunts. I was expecting SNKP to release more info on this Demo presentation.
Hmm, but why were you expecting SNKP to have more to say already?
- Their fliers seem to be teasing the DLC chara's, and those are probably made to span the entire Demo period, which ends early Sept.
- It's a weekend now, big companies rarely update on weekends.
- We don't even know if SNKP has a rep with Atlus at PAX. Sounds like it's just Atlus.
- It's probably an older build than the JP version.
Next most reasonable time to look forward to the companies releasing any info is probably Monday, as they recall the completed events held over the weekend.
It'd be nice if Atlus would take a few pages (maybe a chapter?) from what Skullgirls is doing for their updates. They've got Witeboard Wednesday (Artist in their office post SG related scribbles from their whiteboard, and Oekeki boards), Fan art Fridays, regular blog updates, and this week, they just posted their first "Friday Night Fights" weekley gameplay videos, posted to their Youtube and Facebook pages.
It's very helpful to have some rhyme and reason to ones updates, and it makes the waiting more manageable. With the amount of changes from arcade, new modes, color edit, dialog images, teams, backstories, and overall lore of KoF that XIII has, they really could drop multiple bits of info and promotion each week, all the way up to release, without any chance of running out of things to hype.