-Hold weekly practice/teaching/casuals for KOF XIII. This is where you need to know the game more than anyone else. Bring your system, show off some good replays to them, and one thing that worked for me is uploading some tutorial vids I found online, like Dandy J's and showing those there. And show them the active difference between how you can play restrictively like SF, or how to take advantage of more of the systems.
-If there's a big tournament close to you that has KOF XIII, but you're short on funds, see if you can get a carpool going with a few guys. Pitch in, and as they're going for AE, MVC, etc., you go for KOF.
-Like choysauce mentioned, start up and keep a social network group going for KOF locals, facebook, twitter, something. Or keep up KOF content in the facebook group your local scene already has (Max playing KOF XIII, tournament from _________, etc.
And a question for you guys, is this a good enough place to talk about actual attempts at scenes and where they stand, or just ideas?
Right now, the only practice I get is online with some upstate people. One in North Carolina and the other is in New York iirc. 3 and 4 bar connections and they are pretty good.
As for carpooling, I just did that not too long ago for KoF. Both of my friends went for Marvel/VF primarily, and I went for KoF.
I have tried my best to help people/friends out here in AL, some just live too far out and we dont have good net down here so we're always lvl 2 connections(the bad 2 bars, some 2 bars are acceptable) so we never can play. I thought about driving out to them to play, but IRL expenses really cut in to the gas money for said 45 min-hour and a half drives so I can never play with them. Some people quit because I beat them with their own team in previous tournaments IN A WAY TO SHOW THEM WHAT THEIR CHARACTER CAN DO. Instead of saying good stuff, one actually said "I can't keep up with you, I might as well give up." I was like really? Getting good is not a 1 week thing. I grinded for weeks to get where I am and still do. I have put in OVER 300 hours on my console alone(one I do not bring to casuals) so that tells you how much I play KoF. While playing these guys, they KNOW I am considered one of the better players in the Southeastern region and they dont really ask me for advice and always think I'm trolling them. The other good guys in KoF in my state moved on to VF and Marvel because we basically scared off most people from KoF. Now I have to expect out of state people to show up at tourneys to play anyone around here now, especially with Persona in the picture.