No doubt SNKP/Atlus/RSG appreciates the exposure from them (free marketing right?); At the same time they're not going to give them a medal either--not to think so would be naive.
Getting OT, but likewise privacy did insurmountable wonders with KOF'98 for certain parts of Asia and Latin America, SNKP is aware of it and because of it probably became more of household name, but they can't condone it either.