Honestly, I think that was uncalled for, stupid and pointless anyway. First of all, how many gamers even check BBB ratings before making a purchase? Also, if they want to blame anyone for the shenanigans, blame Sony. They're the one's that paid them off to have "extra features" on their platform and have "exclusive" characters on the Vita version.
Was Capcom's approach to this dumb as hell? Yes. Does that deserve unending hate from the hate brigade? No.
Way I see it, is that if they want to complain, just damn well don't buy the fucking game to begin with or throw your copy to the nearest incinerator.
They did that mostly to make a point... Sure, not many people check BBB before buying something, but it's the closest thing to putting a dent in Capcom's repertoire (as if that hasn't happened already)... And regardless of what people think, Capcom "won" up until this point, because people were still buying the game, and reviews were still relatively good...
For those that are mad for even purchasing the game, well that's their fault... There's been plenty of enough time to truly decide if you want the game or not, plain and simple... Sure you can turn in the game if you don't like it, but why go through all of that???
Yeah the BBCSEX thing is kinda jacked up... But then again, think of all the people that play that, and then compare that to the number of those who play UMVC3... Huge difference right??? You're not gonna have a gangload of people crying about getting ripped off from having to buy another BB because the fanbase is mad smaller than the "mainstream", that's including casual gamers, too... So whatever Arcsys does, if it isn't GG, it's under the radar... P4A is getting hype from 2 crowds (FGC and JRPGC), so that's the only exception (maybe)...