We gotta do a better job promoting KOF, I know there are a billion hongers in this city just waiting to be discovered lol. Possibly in the new year, make an ad or something.
Best way you can do that is to continue playing, practicing and taking the game seriously. Then from there record matches of yourself playing, slap em on youtube or stream them, and promote them here or on SRK, and you will find people that play or are interested locally.
The real challenge is find those who don't go to video game stores, or gaming sites online at all. One person I found locally who is really good, I came across randomly from facebook.