Well it's not the typical game. It's a Visual Novel, not something that's easy to market at all. If there's one sticking point against the AA franchise, it's replayability, or a lack thereof. Can't play them more than once really. It's a hard sell to those who haven't played the franchise already or don't understand VNs.
It's not "common" knowledge per say, it's just yeah, the basics are simple enough to understand. I THINK Mike Z or Ravi put up some specific numbers on the increases and such on SRK or Dustloop but I can't remember when or the specific numbers themselves.
And I wouldn't worry about it. I think it will come out around that area, maybe a bit earlier. It's like Mike Z says, due to how PSN/XBLA games are approved, you usually don't hear about the release date until a week or two before release outside of rereleases. I'd expect to eventually hear about it in the next two weeks at the most, if not earlier.